Instead of just letting them sit there on a dedicated “Customer Testimonials” page (that people rarely visit, let’s be honest), why not share them on your social channels for future prospects to see?Īdd a lower third with the person’s name to the video, and it’s a perfect piece of middle-of-the-funnel content. When they see real people talking fondly about your brand, they will be more willing to have business with you, too.ĭon’t think of customer testimonials as something that you can only put on your website. Share customer testimonialsĬustomer testimonials are a great way to build trust with your community. This will give people more incentive to sign up for the webinar, even if they are watching the video with the sound off. In the lower third on the video, mention the speaker’s name and title. You can then share this intro video via your social channels and send it via email, to drive more signups to the webinar. Want to Know How to Craft a Video-First Content Strategy? Join our FREE Webinar with on Maat 10AM EST Register NOW and get your copy of the eBook “Content Upcycling: How to Create 40+ Pieces of Content” #webinar #instavideo #marketingtips #contentmarketingĪ post shared by Wave.videо on at 9:31am PDT In the intro, she can mention what the webinar is going to be about, when it is taking place, and how people can register for it. If you promote a webinar with video (which makes perfect sense, since webinars are a form of video marketing, too), you can use a lower third to introduce the speaker.Īsk the speaker to send her intro before the webinar. If you post any videos on the Internet, here are a few ways of how you can use lower thirds. Digital marketers can benefit from this feature as well. But how exactly are they applicable to the digital world?ĭon’t think of lower thirds as of analog-only feature. You might be wondering: lower thirds are an indispensable part of any news program. How is a lower third helpful for digital marketers? This might be especially helpful when you are creating a story and keep telling the different pieces of it, one by one. ![]() You can continue adding lower thirds to new clips, too. Simply click the button “Add video clip or image” and repeat the process from Step 1. If you are making a longer video and want to combine several video clips or images together, here’s how to do it in. Add more video clips or images, if necessary Experiment with different text effects to see which ones match your visual style the best. To make the text block look more appealing, add animated effects to it. You can also try using Adobe Premiere or free programs like iMovie for that. In this article, I am going to explain how to add a lower third to your videos in. Depending on your technical level and familiarity with video editing programs, there are several ways how you can proceed. How to add a lower third to your videosĪdding a lower third to your videos is not as difficult as you might think. It’s also a great way to capture their attention early on and make them interested in watching the whole video. This information will help the viewer understand what exactly is going on in the video. Typically, you would add the name of the speaker, her title, and the topic of the conversation (what she is going to be talking about). You can also add shadows to the text, to make it more visible on the background.Įxample of a lower third on video. ![]() However, it can get more creative than that.įor instance, you can add an animated effect to the text, combine different contrasting background colors, or add your logo. ![]() In the simplest form, lower thirds are just a text on a colored overlay. This means that you can safely add titles to this area without them getting cropped on the TV screen. In the TV industry, it indicates the title-safe area of the screen. The term “a lower third” has come from the television world.
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